Intro

The objective of this project was to develop a complete rebrand for Joe Kool’s that included logo design, stationery, signage, menus, uniforms, and mobile food truck branding. The project focused on creating a cohesive visual identity system that modernized the brand while maintaining a professional and recognizable appearance across multiple applications.

Deliverables:

Logo Design

Website Design

Content

Brand Strategy

Branding

Year

/

2025

Client

/

Fanshawe

The process began with researching hospitality and restaurant branding to establish a strong visual direction for the rebrand. Multiple logo concepts, typography treatments, and colour systems were explored before refining the final identity. The branding was then applied across print, environmental, apparel, and promotional mockups to demonstrate consistency and adaptability throughout the full brand system.

Adobe Illustrator, Adobe Photoshop

The process began with researching hospitality and restaurant branding to establish a strong visual direction for the rebrand. Multiple logo concepts, typography treatments, and colour systems were explored before refining the final identity. The branding was then applied across print, environmental, apparel, and promotional mockups to demonstrate consistency and adaptability throughout the full brand system.

Adobe Illustrator, Adobe Photoshop

Next work

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