Intro

The objective of this project was to develop a logo and packaging design for a hot sauce brand. The assignment involved selecting two unique flavour profiles and creating custom illustrations that visually represent the ingredients, spice level, and overall personality of each flavour. The goal was to create a cohesive and visually appealing brand identity that effectively communicates the product’s flavour and attracts the target audience through strong design and illustration choices.

Deliverables:

Logo Design

Branding

Content

Product Design

Year

/

2025

Client

/

Fanshawe

The process began with researching hot sauce branding and developing custom illustrations based on each flavour profile. The logo, packaging, and layout were created in Adobe Illustrator, with a focus on bold visuals, typography, and brand identity. Final mockups were completed in Photoshop to present the packaging in a realistic promotional setting.

Adobe Illustrator, Adobe Photoshop

The process began with researching hot sauce branding and developing custom illustrations based on each flavour profile. The logo, packaging, and layout were created in Adobe Illustrator, with a focus on bold visuals, typography, and brand identity. Final mockups were completed in Photoshop to present the packaging in a realistic promotional setting.

Adobe Illustrator, Adobe Photoshop

Next work

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