Intro

The objective of this project was to develop a complete beer brand identity that included logo design, bottle labels, packaging, and promotional advertising materials. The project focused on creating a cohesive visual system that reflected the military-inspired concept of the brand through typography, imagery, and colour.

Deliverables:

Art Direction

Content

Logo Design

Brand Strategy

Branding

Year

/

2025

Client

/

Fanshawe

The process began with researching beer branding and military-inspired visual design to establish a clear creative direction. Label concepts, typography, and graphic elements were developed in Adobe Illustrator to create a consistent packaging system. Final promotional posters and product mockups were completed in Photoshop to present the brand in a realistic advertising context.

Adobe Illustrator, Adobe Photoshop

The process began with researching beer branding and military-inspired visual design to establish a clear creative direction. Label concepts, typography, and graphic elements were developed in Adobe Illustrator to create a consistent packaging system. Final promotional posters and product mockups were completed in Photoshop to present the brand in a realistic advertising context.

Adobe Illustrator, Adobe Photoshop

Next work

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