Intro

The objective of this project was to develop a complete brand identity system that included logo design, visual branding assets, and apparel applications. The project focused on creating a cohesive and recognizable visual identity that could be adapted across multiple promotional and merchandise platforms.

Deliverables:

Logo Design

Content

Art Direction

Branding

Brand Strategy

Year

/

2025

Client

/

Fanshawe

The process began with researching branding styles and developing multiple logo concepts to establish a clear visual direction. Typography, colour palettes, and graphic elements were refined to create a strong and consistent identity. Final branding assets were then applied across apparel, packaging, and promotional mockups to demonstrate the flexibility and cohesiveness of the brand system.

Adobe Illustrator, Adobe Photoshop

The process began with researching branding styles and developing multiple logo concepts to establish a clear visual direction. Typography, colour palettes, and graphic elements were refined to create a strong and consistent identity. Final branding assets were then applied across apparel, packaging, and promotional mockups to demonstrate the flexibility and cohesiveness of the brand system.

Adobe Illustrator, Adobe Photoshop

Next work

Joe Kools

Joe Kools

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